Digital Marketing Specialist 1962
Company Name:
MedTeam Staffing
This is a temporary job opportunity. Potential for permanent
Position: Digital Marketing Specialist 1962
Location: Hartford CT
Projected duration: 6 months
Job Code: 1962
Candidate should be detail oriented
-strong excel skills preferred
-nice to have, not mandatory: ad platform experience, understanding of html/javascript
Our client, a leader for more than 140 years, is looking for an engaging person eager to support the efforts of the Digital Marketing team. This position is critical in the operational implementation of the online campaigns for the organization with a primary focus on our direct to consumer acquisition business.
If you are passionate about digital marketing and confident you have what it takes to be part of a marketing team responsible for driving hyper-growth performance for our divisions multi-channel distribution model, then Travelers wants to speak with you today.
Position Responsibilities
The Ad Operations Specialist will report to the Ad Operations Manager and play a key role in the function of the Ad Ops group. This role is responsible for implementation of advertising campaigns including:
Trafficking of search, display, video and mobile ad campaigns through our 3rd party ad server
Testing of all ad creative for compliance of site specifications as well as functionality prior to campaign launch
Pre-launch campaign QA
Post campaign launch QA and analysis
Implement tracking pixels, assign URL parameters, and media code for accurate tracking and attribution
Generate and analyze campaign reports from the ad server and various internal systems
Partner with marketing managers to maintain and support their campaigns
Act as point person for IT and external partners to address all operational issues, including pixel implementation, tag deployment, investigating and troubleshooting discrepancies in marketing data
Position
Qualifications:
Exceptional relationship management and communications skills
Thrives in a fast-paced and demanding environment
Creative thinker with solid project management, analytical, and problem solving skills and excellent knowledge of Excel
Strong Microsoft Office capabilities: Excel, Word, Outlook, and PowerPoint
Knowledge of online ad serving
Experience with AdTech including Atlas, DoubleClick, or similar ad serving solution a strong plus
Familiarity with Digital Marketing technology for example: Tag Management, Ad Verification, Demand Side Platforms, Ad Exchanges, Data Management Platforms preferred
Aptitude and dedication to thrive in a dynamic and deadline oriented environment
Demonstrated ability to be highly organized, have a strong attention to detail and the ability to work independently
Teamwork mentality and willingness to assist wherever needed
Bachelors degree or equivalent experience in businessEstimated Salary: $20 to $28 per hour based on qualifications.
MedTeam Staffing
This is a temporary job opportunity. Potential for permanent
Position: Digital Marketing Specialist 1962
Location: Hartford CT
Projected duration: 6 months
Job Code: 1962
Candidate should be detail oriented
-strong excel skills preferred
-nice to have, not mandatory: ad platform experience, understanding of html/javascript
Our client, a leader for more than 140 years, is looking for an engaging person eager to support the efforts of the Digital Marketing team. This position is critical in the operational implementation of the online campaigns for the organization with a primary focus on our direct to consumer acquisition business.
If you are passionate about digital marketing and confident you have what it takes to be part of a marketing team responsible for driving hyper-growth performance for our divisions multi-channel distribution model, then Travelers wants to speak with you today.
Position Responsibilities
The Ad Operations Specialist will report to the Ad Operations Manager and play a key role in the function of the Ad Ops group. This role is responsible for implementation of advertising campaigns including:
Trafficking of search, display, video and mobile ad campaigns through our 3rd party ad server
Testing of all ad creative for compliance of site specifications as well as functionality prior to campaign launch
Pre-launch campaign QA
Post campaign launch QA and analysis
Implement tracking pixels, assign URL parameters, and media code for accurate tracking and attribution
Generate and analyze campaign reports from the ad server and various internal systems
Partner with marketing managers to maintain and support their campaigns
Act as point person for IT and external partners to address all operational issues, including pixel implementation, tag deployment, investigating and troubleshooting discrepancies in marketing data
Position
Qualifications:
Exceptional relationship management and communications skills
Thrives in a fast-paced and demanding environment
Creative thinker with solid project management, analytical, and problem solving skills and excellent knowledge of Excel
Strong Microsoft Office capabilities: Excel, Word, Outlook, and PowerPoint
Knowledge of online ad serving
Experience with AdTech including Atlas, DoubleClick, or similar ad serving solution a strong plus
Familiarity with Digital Marketing technology for example: Tag Management, Ad Verification, Demand Side Platforms, Ad Exchanges, Data Management Platforms preferred
Aptitude and dedication to thrive in a dynamic and deadline oriented environment
Demonstrated ability to be highly organized, have a strong attention to detail and the ability to work independently
Teamwork mentality and willingness to assist wherever needed
Bachelors degree or equivalent experience in businessEstimated Salary: $20 to $28 per hour based on qualifications.
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