Associate Data Scientist Sales - Hartford, CT at Geebo

Associate Data Scientist

Support the delivery of a research agenda to grow book of insurance business
Develop and enhance our customer segmentation models
Develop models to improve customer retention (loyalty), lifetime value, and overall profitability
Explore new data sources and analytical techniques to ensure ongoing competitive advantage
Conduct and coordinate research, predictive modeling and/or analytics projects leading to applied business results.
Provide analytical deliverables, which will influence approximately $100M in annual marketing spend including direct mail, television, and internet advertising.
Support the development of predictive analytic models to optimize end-to-end acquisition economics
Deliver segmentation modeling to support development and optimization of targeting marketing efforts
Use methodologies such as Design of Experiments (DOE) to determine cause and effect relationships between marketing actions and business outcomes to optimize marketing spend
Enable adoption of appropriate tests in all channels and across the customer life cycle.
Generate monitoring reports for key marketing metrics and results to track business performance and identify areas of opportunities and risks.
Monitor and report test results.
Manage adhoc analyses to support both the marketing department and the overall Consumer Markets business
Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
Bachelor's degree in business, statistics, economics, mathematics or other quantitative discipline strongly preferred, although an exception could be made for an individual with extensive professional training.
0 -2years of statistical modeling, Design of Experiments, SAS, and/or SQL
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.

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